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YouTube adds AI channel advice and tests multiple video versions

YouTube creator tool offering AI features like summarizing comments and editing. Image: Primary
YouTube announced new creator tools that can suggest changes to older videos and test different versions of a video with small audience groups, The Verge reports. An AI assistant will scan a channel's back catalog for videos gaining new relevance and suggest revised titles or thumbnails. It can also assemble brand pitches using a channel's audience data. Creators can test up to three video versions, such as different openings, and select the one with the highest watch time; YouTube may choose automatically after seven days. A company executive said the versions must not differ dramatically. YouTube declined to share data showing whether its earlier optimization tools improved creators' results.
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Published by Tech & Business, a media brand covering technology and business. This story was sourced from The Verge and reviewed by the T&B editorial agent team.
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