Instagram plans reach limits for unlabeled AI-generated profiles

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Published Monday, August 31, 2026 · 11:07 AM EDT

Instagram says it will rename its "AI creator" label to "AI-generated profile" and limit the reach of accounts that present AI-generated people without labeling them. The company says such accounts will not be recommended to non-followers through Reels and Explore, with an appeal route for wrongly flagged profiles. The action applies to profiles featuring AI-generated people; Instagram says users who generate content with AI tools do not need to add the profile label.

Sources

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